For roofing, HVAC, plumbing & home-service pros

The AI employee that answers every lead — even the calls you miss

Crest captures every lead, texts back in seconds, qualifies the job, books the estimate, and follows up until it closes — while you're up on a roof.

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30 days free · no credit card required · 15-minute setup · cancel anytime
24/7
answers texts & missed calls, nights and weekends
<60 sec
typical first reply to a new lead
30 days
free trial, no credit card required
$0
setup fees, no contracts
The problem

Every missed call is a job your competitor just booked

You're on a job site. The phone rings. It goes to voicemail — and the homeowner calls the next company on the list. You paid for that lead with ads, reviews, and reputation, and it's gone in 30 seconds.

  • Crest detects the missed call instantly
  • Texts the caller back within seconds, automatically
  • Qualifies the job and books the estimate for you
  • Logs everything in your CRM with a full timeline
Sorry we missed your call! This is Summit Roofing. How can we help? Crest AI · seconds after the missed call
Hi, my roof is leaking near the chimney after last night's storm.
Sorry to hear that — we treat active leaks as a priority. Can I get your address? We have an emergency slot tomorrow at 9:30 AM.
482 Oakwood Dr. Tomorrow works!
You're booked for 9:30 AM with Mike. You'll get a confirmation text shortly. Appointment created · owner notified
One platform

Everything between "new lead" and "paid job"

Not another generic CRM — an operating system built for how contractors actually win work.

📞

Missed-call recovery

Every unanswered call gets an instant text-back. The AI keeps the conversation going until the job is booked or a human takes over.

🤖

AI receptionist

Answers every text and missed call, qualifies the lead with trade-specific questions, and books the estimate against your real availability. It never invents prices — ever.

🔁

Automated follow-up

Instant reply, 2-hour nudge, next-day reminder, final check-in. Stops the moment the customer responds, books, or opts out.

🧭

Sales pipeline

Drag-and-drop stages from New Lead to Won. Every card shows value, source, score, and the AI's recommended next action.

🧾

Estimates

Build line-item estimates in minutes, send by text or email, and track sent → viewed → accepted. Accepted estimates book the revenue automatically.

📊

Revenue attribution

See exactly which leads became jobs, what each marketing source earned you, and how much revenue the AI influenced.

📋 AI recommendation
Maria is a high-value roof replacement lead (84/100). She sent the last message 4 hours ago and is waiting on you. Response speed is the #1 close-rate driver.Suggested: reply now — draft ready to approve
Hi Maria, thanks for getting back to us! Would tomorrow morning or afternoon work better for your roof measurement?Drafted by Crest · you approve before it sends
AI sales assistant

Like hiring a sales manager who never sleeps

Crest scores every lead, tells you who needs attention right now, and drafts the message — you just hit approve. You stay in control; the AI does the remembering.

  • Lead scoring from source, urgency, and job value
  • A prioritized "needs attention" queue every morning
  • Pre-drafted messages with human approve & send
  • Full SMS compliance with automatic opt-out handling
Pricing

One recovered job pays for the year

Every plan starts with 30 days completely free — no credit card required. No setup fees. No contracts. Keep your existing phone number.

Starter

$199/mo
  • CRM & customer database
  • Sales pipeline
  • Unified inbox
  • Estimates & scheduling
  • Lead capture widget
Start 30-day free trial
Most popular

Pro

$497/mo
  • Everything in Starter
  • AI receptionist & SMS
  • Missed-call recovery
  • Automated follow-up engine
  • AI lead qualification & scoring
  • AI-booked appointments
Start 30-day free trial

Premium

$997/mo
  • Everything in Pro
  • Marketing attribution & ROAS
  • Google & Meta lead integrations
  • Multiple users & locations
  • Custom workflows
  • Priority support
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FAQ

Questions contractors actually ask

Will the AI say something wrong to my customers?

Crest's AI follows hard rules: it never invents information and never quotes prices. Anything it can't answer from your business settings gets handed to you. You can also require approval before any AI-drafted message goes out.

Do I have to change my phone number?

No. Crest works alongside your existing number — calls forward through it, and missed calls trigger the text-back automatically.

How long does setup take?

About 15 minutes: business info, services, hours, and your AI receptionist's personality. Most contractors recover their first missed call the same day.

What if a customer wants to talk to a real person?

The AI transfers to your team the moment someone asks — and it escalates emergencies to you immediately, per rules you set.

Is texting customers legal?

Crest is built around SMS compliance: customers consent when they submit a request or text you first, every automated sequence includes opt-out language, and STOP is honored instantly and permanently.

Stop paying for leads you never answer

Set up Crest tonight. Recover your first missed call tomorrow.

Start your 30-day free trial